The Beauty Myth

For Naomi Wolf, the ravisher business isnt just a ploy by Madison Avenue to occupy a buck. What truly powers the $33-billion-a-year viands industry, the $20-billion cosmetics industry, the $300-million cosmetic- surgical procedure industry, and the $7-billion pornography industry, she argues, is a far more insidious and erosive agenda. It is a political tool to keep women down: The salmon pink myth is not about women at all. It is about mens institutions and institutional power. According to Miss Wolf, the myth has a make sense of uses. It pits women against one another, thereby diluting their political influence; as she puts it, What women construction like is considered important because what we say is not. It stokes the consumerist engine of our economy, where women shoppers add a pivotal role; and it enables employers to get away with gainful women less(prenominal) than men. Indeed, Miss Wolf charges that the success of Western economies is linked to the chr onic underpayment of women. The author notes the historical roots of this problem. The modem beauty myth propose be traced to the social upheaval following industrialization , somewhat 1830, when a new class of literate, idle women was suddenly in a position to challenge male dominance. The upshot, she concludes, is that Women atomic number 18 mere beauties in mens culture so that culture bottom be kept male. The beauty myth-in Miss Wolfs view-transforms women into self-destructive, fearful, even insane creatures who sire a love-hate addiction to food, a negative tree trunk image, woeful self-esteem, and tenuous relationships with the men in their lives. They frequently acquire anorexic or undergo dangerous cosmetic surgery to achieve the perfect body. They mesh this fruitless quest with the fanatism of religious fanatics, and yet they are doomed to fail because they are pursuing a chimera. The author cites a raft of info to p rove her point. She notes that cosmetic surg! ery is the fastest-growing medical specialty in...If you compulsion to get a full essay, array it on our website: OrderCustomPaper.com

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