Google Versus Facebook

ASTON UNIVERSITY SCHOOL OF LANGUAGES AND SOCIAL SCIENCE: PRE-SESSIONAL MODULE LE2046 RESEARCH extrusion PROPOSAL TOPIC Google Plus Versus Facebook: A Social Networking opposition For Customer Loyalty Name: Yang CHEN schoolchild yield: 119144846 Tutor: Richard Galletly Introduction It is commonly believed that Facebook is the most popular well-disposed network which is used by people worldwide (Gunelius, 2011) and it had over 750 meg nodes by June, 2011 (Facebook, 2011a & b). According to Kelleher (2011), there is a extraverted competition between Google Plus (henceforth Google+) and Facebook related to client trueness. He goes on to state that despite being a snappy brand, Google+ matches Facebook on many aspects and surpasses it in former(a) ways. In addition, BBC watchword program (2011) states the latest objective of Google+ is to achieve more than viosterol million users. By this token, a competition for the grocery computer storage shares of social networking go out be unavoidable by Google+. To some extent, naughty market shares are based upon high returning customers. That may be the reason why customer dedication is a reassure for increasing and maintaining market shares (Butscher, 2002).

As a business student, I have three geezerhood academic learning live on in marketing and the most interesting explore for me is the serve well of establishing and maintaining customer loyalty. Therefore, customer loyalty bequeath be the localise of this research and will answer the following three questions: 1. What is customer loyalty and how does it operate? 2. What has Google+ done to exten! d its customer loyalty? 3. What other improvements can be made by Google+ to retain its customers? This final cause will identify how these questions will be answered. It will do this by first describing what literature will be used, and so (by describing) the methodology that will be adopted and lastly by giving a description of anticipated problems. belles-lettres await In the first question, the process of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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